Anatomy Of An Internet Marketing System

Please let me tell you about the Internet marketing systems

I use and find helpful. This information may be of some benefit

to you, especially if your goal is to monetize your site or

earn an income from your online marketing.



My name is Titus Hoskins and I own and operate a very modest

marketing website called www.bizwaremagic.com. I have been

designing web pages and sites since 1998. I have an

Art/Education background but in the last couple of years

I have been studying online marketing systems and using them.



Yes, studying them, since I have an art background I like to

examine structures and beneath the surface of things in order

to gain a clearer picture. I like to see the whole picture

- the big picture. But the underlying elements behind these

complex systems interests me the most. What's beneath the

surface excites me: the structure holding everything in place,

how they are designed, the methods and tools used to make these

marketing systems work.



Keep in mind that I still feel a bit funny referring to

myself as an Internet marketer. Last week my marketing

efforts made me around a thousand dollars. I don't know

if that qualifies me as an Internet marketer or not

- probably not. Most of the people with whom I associate

and have contact, make that in a day. The really smart

ones make that in an hour.



A thousand dollars in one hour?



How is that possible? Well, the marketing experts who earn

the big d's - usually have complex automated marketing

systems set up and operating on the Internet. These systems

start with their own products but quickly expand and build

with large opt-in lists or ezines, 1000's of affiliates,

large JV networks, multi-sites, viral marketing, membership

forums, brandable ebooks, online marketing tools/resources

and the list goes on...



No doubt you may have stumbled across some of these marketing

systems on the Internet... one of the first I encountered was

Internet Marketing Center run by the late Corey Rudl who died

tragically in a car crash at the young age of 34. I made my

first affiliate check through Corey's system and it changed

the way I looked at the Internet forever. And the check was

only $5!



What helped me earn that $5 were not only my own efforts but

more importantly the whole marketing system behind IMC. It

took an ordinary webmaster and showed him how to market on

the web. It showed me the way. More importantly, it also

taught me that Internet marketing is a skill anyone can learn.



These marketing systems can be good places for the beginning

marketer to learn those skills. There are many marketing

systems quietly working the Internet. Some of the best

(in my opinion) are Ken Evoy's whole Site Sell system,

Marlon Sanders Higher Response Marketing, John Reese's

Traffic Secrets, Bryan Winter's PushButton Publishing,

Jeff Mulligan's CBmalls, and Nitro Marketing.



These Internet marketing systems are all different, yet they

all have common elements or features that make them very

effective and powerful marketing systems. A close examination

of the different components or parts might give you a better

understanding of what makes these Internet marketing systems

work.



Here's a list of the different parts of an effective Internet

Marketing system:

• Founder or Helm: All these marketing systems have
  
  a strong leader or founder at the helm. A very vocal and forceful
  
  communicator or spokesperson is needed as a focal point. And like
  
  any company, it's only as good as the person leading it. Because
  
  the Internet is still a very 'scary' place for the average user
  
  - a friendly outgoing spokesperson is needed to break down those
  
  barriers (real or imaginary).
  
  
  
  
• Unique Product or Products: Most of the effective
  
  marketing systems have their own products to market. These can
  
  be digital information products, web building/hosting packages,
  
  or even self-contained marketing systems - or all of the above.
  
  Some popular products that come to mind would include Ken Evoy's
  
  whole Site Sell and SiteBuildIt line, or Jeff Mulligan's CBmalls
  
  which promotes the well-known digital download affiliate site
  
  ClickBank.
  
  
  
  
• Databases or Lists: All these systems collect and keep
  
  large databases or opt-in permission contact lists of customers
  
  and potential customers. The real net value of any marketing system
  
  is in the quantity and more importantly the quality of its lists.
  
  All deliver a weekly or daily ezine or ezines to these lists.
  
  Consider these databases as the engines that empower any Internet
  
  marketing system.
  
  
  
  
• JV Networks: Most have large Joint Venture Networks or
  
  contacts that will kick-start any new product. Momentum and sales
  
  are created with these JV partners. An ideal JV partner is a
  
  well-respected online marketer with very responsive and very large
  
  opt-in lists. If databases are like engines, JV networks will fill
  
  those engines with the fuel they need.
  
  
  
  
• Affiliates: The best marketing systems use 1000's of
  
  affiliates to promote and market their products. This is usually
  
  done in-house with their own affiliate program or onsite software
  
  set up. Some use third party affiliate programs like ClickBank,
  
  1ShoppingCart, Commission Junction, LinkShare, or Shareasale.
  
  This is your ignition.
  
  
  
  
• AutoResponders: One of the most effective marketing
  
  tools these systems use, autoresponders, are essential for
  
  delivering the sales. A series of follow-up e-mails will
  
  increase sales dramatically. Studies have shown that it
  
  takes 6 or 7 follow-ups before someone purchases your product.
  
  Consider the autoresponder as a fuel injection system.
  
  
  
  
• Tracking and Marketing Resources: All have extensive
  
  tracking and marketing resources, usually located online within
  
  a membership site. An easy to use and accessible tracking system
  
  for affiliates is needed. So too are marketing resources such as
  
  banners, links, coupons, graphics, SEO tactics, landing pages,
  
  lead capture pages, brandable reports, articles and ebooks.
  
  Obviously, these are your toolkit.
  
  
  
  
• Viral Marketing: All great Internet marketing systems
  
  use viral marketing techniques. This can be as simple brandable
  
  reports, articles, software or ebooks. Affiliates can embed their
  
  own IDs and pass these viral products along to their friends and
  
  visitors. These useful viral products then get passed around all
  
  over the web - creating links, contacts, buzz and funneling
  
  prospects back to your marketing system. Consider viral marketing
  
  your Turbo Charger.
  
  
  
  
• Online Forums: Many of the better Internet Marketing
  
  systems will have an online forum where members can network and
  
  interact and could offer workshops and tutorials. This is a
  
  vital community building tool that must not be overlooked or
  
  underestimated. It will greatly enhance the effectiveness
  
  of any marketing system, building a foundation and launch pad
  
  for any new products. Online forums are your gas stations.
  
  
  
  
• Cross Promotion: These marketing systems can become
  
  very complex: promoting programs within programs, cross-networking
  
  whole systems within systems, joint ventures within joint
  
  ventures. Marketing seminars, conventions and workshops are
  
  other lucrative features these systems use to market their
  
  products and to network with other marketers. This is your
  
  Hybrid fuel.
  
  
  
  
• Corporate Blogs: Most have company blogs or a
  
  network of members' blogs. It's important to realize the
  
  power of these relatively new mediums for getting the word
  
  out. RSS feeds are also used to syndicate your sales message
  
  and content. That would be your satellite radio.
  
  
  
  
• Affiliate Incentives: The better marketing systems
  
  have affiliate incentives and contests to motivate their sales
  
  force - from cruises to Ferraris.
  
  
  
  
• They Pay Their Affiliates On Time: This might seem
  
  trivial, except to the affiliate. The best Internet marketing
  
  systems pay their affiliate regularly and on time. They are
  
  trusted and respected by affiliates and online marketers.
  
  This trust has been built up over many years of good solid
  
  business relationships. The best marketing systems are the
  
  ones that can harvest and develop those relationships with
  
  thousands or even millions of affiliates. This is your
  
  accelerator.
  
  
  
  
• Automation: Automation is the one key element that
  
  makes all of the above possible. These Internet marketing
  
  systems are automated to the highest degree possible. Without
  
  automation these large marketing networks could not function.
  
  Therefore, almost all the day-to-day operation of a marketing
  
  system is automated and can run smoothly without much work or
  
  maintenance. This is the grease that makes everything run.
  
  
  
  
• Internet: These marketing systems have taken full
  
  advantage of the World Wide Web and used it to their benefit.
  
  It permits global marketing with affiliates in every country
  
  around the world. This large multinational marketing force
  
  is made possible only with the creation of the Internet.
  
  Consider it the glue that connects the whole system.
  
  

The computer and the Internet make these whole automated

marketing systems possible. Closely studied and dissected,

these systems are complex, intricate creatures solidly

embedded into the Internet and the lives of millions

around the globe. Together it's enabling lifestyles

that offer mobility, freedom and enrichment never

before seen this side of a Powerball win!



When you picture these complex marketing systems, don't

think of computers, databases, autoresponders, and wires.

Rather, picture a sun-drenched tropical beach with a light

breeze and a clear blue sky. Picture a person sitting to

one side, checking daily sales stats on a cool sleek

shinny laptop. Don't forget to zoom in close and you

will notice a slight smug smile. But don't stop there,

if you stare really hard and think about what you have

just read, you will have a clear view of an Internet

marketing system.







......



The author runs a modest Internet Marketing web site where you

will find helpful online guides on RSS/Blogging, SEO, Affiliate

Programs, List Building, Laptops, Internet Fax and quite a

few Internet Marketing Tools. Including the very popular

Free Desktop Calendar & Planner Copyright © 2006 Titus Hoskins. This article may be freely

distributed if this resource box stays attached.