Retaining your visitor's attention while they are
on your site is a well-known problem for many
webmasters. Visitors get distracted and click
away from your page or site without performing
your chosen tasks you had planned for them to
carry out.
How rude of them!
Many times it is the webmaster who is to blame...
a poorly constructed webpage can result in a lost
sale or a lost subscriber. Many times the core reason
for this failed manipulation has to do with the layout
of the webpage itself, than to any lack of interest on
your visitor's part.
Most webmasters, especially those who are into
marketing, want their visitors to do two things:
1. buy their product or click thru to an affiliate link
to buy a product
2. sign-up or opt-in to their newsletter to receive
follow-up information
This is where problems can arise, visitors may just
opt-in and they are quickly whisked away to a thank-you
page. Or the visitors might buy the product without
signing up to your newsletter list.
Many professional webmasters use a squeeze page where
they capture the contact information of interested
customers. Others use Pop-ups or Fade-ins to capture
contact information. But many times having your visitors
go thru all these different pages can be distracting and
result in bounces or lost sales.
One simple solution to this common problem is to keep
your visitors on your main sales page and still collect
their contact information. This can be easily done
by the use of a simple iFrame.
An iFrame lets you insert content from another website
into your current page without distracting the reader.
It is a popular way of inserting another HTML page on
your current webpage which advertisers such as Amazon
have long used. The new widgets are another way of
accomplishing this same task.
By using the iFrame code, you can open or display
your autoresponder sign-up form directly on your sales
page. Then as your visitor signs up for your list or
newsletter you can display the thank-you page in the
same iFrame, all the while keeping your visitor on the
sales page and still reading your message.
Setting up your iFrame code is quite simple. Here is
some sample code you can use. Keep in mind, you
can adjust the size of your iFrame and the color
of the page background, etc., like you would do
with any HTML webpage.
<*IFRAME src="http://www.YourSite.com/yourcapturepage.htm"
frameBorder=0 width=450 height=150><*/IFRAME>
Remove *'s in actual code for your iFrames.
Your lead capture page will contain your autoresponder
form. All professional AR services such as Aweber or
GetResponse will supply these forms which you can place
in your iFrame. Then once your visitor has signed-up,
they will receive your thank-you message right on the page
in the iFrame. Just design your HTML thank-you page to fit
neatly in your iFrame window. Keep in mind, all these HTML
pages have to be hosted on your site's hosting account.
Why is this so effective?
The main reason why using an iFrame can be very effective
is because your visitor
NEVER leaves your page, they
can continue watching your video, reading your sales
message while they sign-up to your list. Many webmasters
will offer incentives for people to sign-up with extra videos,
free software downloads, free marketing tips... people will
gladly give you their contact information if you provide them
with valuable information they can use. Just use an iFrame
to make the whole sign-up process easy and seamless for your
site's visitors to do.
....
EXPLODE YOUR SALES by building your OWN OPT-IN LIST!
Get a Step-by-Step Guide that will show you How to Start,
Build & Manage your OWN HUGE Opt-In List.
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Or try other online marketing strategies here:
Internet Marketing Tools
The author is a full-time online marketer and has used list
building to produce a very comfortable online income.
Copyright © 2008 Titus Hoskins.This article may be
freely distributed if this resource box stays attached.
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