The Lucrative Connection Between Blogs And Google

It's no great secret!



No great secret that is, unless you haven't discovered

what many seasoned webmasters and just plain ordinary

folks have found out.



"There's gold in them there blogs!"



Yours for the mining, or we should say writing.



Many people have discovered and are benefiting from

the connection between blogs and Google Adsense.

A lucrative connection that's earning them extra

money each month as they receive their checks from

Google. It's putting a big smiiiiiiile on

their faces.



What's even more amazing, all this can be set up

at zero-cost to anyone who can use a cursor. It's

a totally free system that can earn you money each

and every month.



What gives? What's the connection?



Actually, there is no big secret, anyone can

set up a blog or blogs and put Google's Adsense

code on them. If you're new to the Internet or not

a webmaster - these things may have to be explained

further.



Blogs are online journals where anyone can write

on any subject or topic that interests them. Blogs

are extremely popular with Internet users - with

an estimated 60 million or more blogs on the web.

Any and every topic (news, hobbies, sports, etc.)

is covered in these blogs.



Creating a blog couldn't be easier - there are many

online blogging sites that will let you set up a

blog of your own for free. The two main biggies

are bloglines.com (owned by Ask Jeeves) and

blogger.com (owned by Google). It only takes minutes

to create your own blog.



Or many webmasters who don't want to go the 'free

route' can use a system from wordpress.com and

place or host the blogs on their own sites. It will

give you a lot more options. Regardless which method

you use, once you have your blog up and running, you

will need to get a Google Adsense account here:

https://www.google.com/adsense/



Google Adsense is an advertising system where you

as the publisher places the Adsense code on your site.

Google then uses this code to send targeted 'keyword

guided' ads to be displayed on your site. If someone

clicks on your Google ad, you earn a portion of the

ad revenue. These ads come in many formats and sizes.

Chances are you have already seen these 'Ads by Google'

on many sites that you have visited, you may have even

clicked on one or two!



Advertisers wanting visitors or customers to their sites,

buy these ads using the Google Adword system.

Commonly known as Pay-Per-Click advertising.

This system is based on keywords, these are the

words people use to search for things on the

Internet. Because they are 'keyword based' - these

ads match perfectly with the content on your site

or blog - delivering well targeted visitors to

the advertisers.



Google's Adsense program is very user friendly. Google

lets you customize your ads to match the 'look and feel'

of your site. Google also gives you some good advice on

'where' to place these ads on your site to increase your

click-thru rate. It would be a good idea to read this

section before you place the Adsense Code on your site

or blog.



Google also lets you track your adsense code on 200

different urls (channels) so you can see which web pages

or blogs are earning you money. As part of Google's 'TOS'

Terms of Service, individual publishers (that's you!) are

not allowed to discuss any Adsense earnings they get from

Google. So mums the word.



However, one of the 'keys' to making ad revenue from

your Google Adsense account has to do with 'keywords'.

Obviously, some keywords are worth more than others,

that is - certain keywords or phrases that people type into

search engines will pay more. For example, which one do

you think will bring in more revenue to your Adsense

program - someone searching for a home loan or someone

searching for a baseball cap.



Many webmasters or bloggers use sites like www.overture.com

to see what advertisers are paying for certain keywords.

Just as important, it will also give you the number of

searches made by surfers for your chosen keywords

or phrases last month.



The real trick is to set up a blog or blogs on popular

(heavy traffic) topics or keywords that pay the most money

to publishers like you. Also, it's best to create a blog or

blogs on topics that will keep your interest for years to

come. You do have to write interesting stories, facts,

information on your topic in order to bring visitors and

traffic to your blogs - so pick something that you're very

passionate about.



Submit your blogs to all the blog directories, here's a

good place to start:www.masternewmedia.org/rss/top55/



Once you have a regular flow of traffic to your blogs,

you will see a regular flow of adsense income coming to

you each month. The more traffic or page impressions you

get, the more you could possibly earn.



Blogs use RSS to syndicate their content. RSS stands for

Really Simple Syndication, the standard format for syndication

of content from online blogs, news sites, forums and other

web sites. Google has introduced a system where you can

place your Adsense Code into your RSS Feeds. You have to

apply separately to get into this program - it's only

in Beta yet. But the potential for RSS Adsense could be

very beneficial to bloggers, imagine getting your Adsense

code syndicated to thousands upon thousands of

subscribers or web sites.



Google has also gone so far as applying for a patent on

RSS ads. This patent could give Google control of RSS

advertising. The application was filed by Google employee

Nelson Minar and is currently under review by the U.S.

Trade and Patent Office.



Regardless of whether or not Google is successful in this

application; the potential of RSS Adsense is great and may

have far reaching implications in the very near future. This

could also prove to be a very lucrative system for both Google

and the ordinary webmaster or blogger.



A very lucrative connection indeed.







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Copyright © 2005 Titus Hoskins. Get a Free Desktop Calendar & Planner
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